Kido's

Still embracing the essence of "SAVORY IN STYLE", but now enhanced with "PERFECT FLAVOR" to highlight the fresh and delicious taste of Kido’s cakes.

My Role:
. GDN & Material graphic design
. Key Visual design & production
. Doing & learning production process
. Doing & learning post-production process

Credit:
. Creative Director: Nguyễn Thanh Nga
. Associate Creative Director: Nguyễn Hoàng Minh Thi
. Art Director: Nguyễn Ngọc Bảo Hân
. Sr. Graphic Designer: Lý Tuấn Khiêm
. Copywriter: Uyên Lê

Information:
. Agency: VBA-ADK
. Client: Kido's

. Account Manager: Ly Hoàng
. Production House: May Production
. Director: Khuong Vu
. Photographer: Viết Quý

Product Film 15s

Adding "PERFECT MATCH" to "IN STYLE" emphasizes personal flair when enjoying any Kido’s fresh cake, while also suggesting that Kido’s flavors always align with customers’ preferences.

Mood & Tone

Key Visual

Use KIDO'S signature blue as the primary color, combined with graphic patterns representing different cake lines to create a more vibrant & modern identity.
Focus on highlighting the packaging & fresh ingredients inside the cakes to emphasize their deliciousness & quality.
The consumption shot should align with the cake's flavor colors and character style, placed within a KIDO'S logo frame or a bold tagline, ensuring stronger and clearer branding.

Drafting KV

Final Key Visual