KFC

Irresistibly delicious from KFC,
open your heart and embrace the joy!

My Role:
. Deliver art direction
. Working on idea with copywriter
. Working with production house, designers, 3rd parties
. 60% Lead Production & Manage Project
. 40% supervisor from Creative Director

Credit:
. Creative Director: Nguyễn Thanh Nga
. Sr.Graphic Design / Art direction: Lý Tuấn Khiêm
. Copywriter: Minh Triết / Thảo Ly

Information:
. Agency: VBA-ADK
. Client: KFC

. Account Manager: Thảo Nguyễn
. Production House: Click One
.Director: Nhựt Nguyễn

4 Branding Film

Everyone has their own "untouchable" world of emotions—THE PRIVATE ZONE—where they create invisible doors to separate themselves from the outside world.

But how can anyone resist the irresistible aroma of KFC’s chicken, fried with the legendary blend of 11 herbs and spices, seeping into that private world?

That scent stirs their senses, gently opening their hearts to welcome the unforgettable taste of KFC.
And just like that, their emotions transform—into pure, magical joy!

Mood & Tone

The image features warm, vibrant colors and lighting, creating a joyful atmosphere filled with festive spirit.

Visual Cue

The Private Zone

The Private Zone space is depicted with a dark-toned background and spotlight lighting on the main character. However, it still maintains a lively and youthful vibe through iconic service symbols or bold, humorous decorative patterns.

Structure Film

Storyboard

FILM 1 - SCENARIOS - GEN Z

FIRST DATE WITH YOUR CRUSH, ACCIDENTALLY MATCHING OUTFITS WITH THEIR DOG
FACE: CALM 😐 HEART: CHAOS 💀😂

FILM 2 - SCENARIOS - COUPLE

GIRLFRIEND AFTER REMOVING MAKEUP
BOYFRIEND: FACE IS FINE, BUT HEART IS NOT 😂

FILM 3 - SCENARIOS - FAMILY

THE WHOLE FAMILY SITTING TOGETHER, WHEN THE KID INNOCENTLY ASKS:
"DAD, WHO WAS THAT LADY YOU WERE TALKING TO THIS MORNING?"
MOM: SMILING OUTSIDE 😊 BUT PANICKING INSIDE 🔥👀😂