My Role:
. Designing social post
. GDN & Material graphic design
. Key Visual design & production
. Follow & learning production process
. Follow & learning post-production process
Credit:
. Creative Director: Nguyễn Thanh Nga
. Art Director: Nguyễn Bảo Hân
. Sr. Graphic Designer: Lý Tuấn Khiêm / Hải Yến
. Copywriter: Nhân Nguyễn / Nguyễn Hoàng Minh Thi
Information:
. Agency: VBA-ADK
. Client: Sharp
. Production House: Click One
. Director: Khánh Vũ
✨ FRESH FLAVORS with delicious dishes, bringing the true taste of Tet
🌿 FRESH AIR with purified, clean breathing space
🎉 FRESH JOY with an immersive entertainment experience
👨👩👧👦 FRESH TOGETHERNESS for a truly fulfilling and happy new year
The set design will emphasize the background with minimalistic yet well-arranged walls, incorporating creative dye-cut windows and openings to add a fresh and dynamic touch to the key visual space.
This approach aims to convey the vibrant and lively spirit of Tet.
The KV’s main color will align with the brand colors, complemented by bright, energetic tones, giving the overall design a pop-art-inspired aesthetic. 🎨✨