Sharp

BUT WITH SHARP, TET MUST BE FRESH!

Powered by exclusive Plasmacluster Ion technology and outstanding innovations, Sharp’s products are the ultimate companions for every household—helping each family member feel FRESH in both spirit and health to welcome a lucky new year.

My Role:
. Designing social post
. GDN & Material graphic design
. Key Visual design & production
. Follow & learning production process
. Follow & learning post-production process

Credit:
. Creative Director: Nguyễn Thanh Nga
. Art Director: Nguyễn Bảo Hân
. Sr. Graphic Designer: Lý Tuấn Khiêm / Hải Yến
. Copywriter: Nhân Nguyễn / Nguyễn Hoàng Minh Thi

Information:
. Agency: VBA-ADK
. Client: Sharp

. Production House: Click One
. Director: Khánh Vũ

Product Film 45s

✨ FRESH FLAVORS with delicious dishes, bringing the true taste of Tet
🌿 FRESH AIR with purified, clean breathing space
🎉 FRESH JOY with an immersive entertainment experience
👨‍👩‍👧‍👦 FRESH TOGETHERNESS for a truly fulfilling and happy new year

Mood & Tone

Key Visual

The set design will emphasize the background with minimalistic yet well-arranged walls, incorporating creative dye-cut windows and openings to add a fresh and dynamic touch to the key visual space.
This approach aims to convey the vibrant and lively spirit of Tet.
The KV’s main color will align with the brand colors, complemented by bright, energetic tones, giving the overall design a pop-art-inspired aesthetic. 🎨✨

Drafting KV

Final Key Visual

Social Post