KFC

KFC’s Golden Fried Chicken
Once a legend, loved for its stunning looks,
irresistible flavor and iconic name is making a grand return!

My Role:
. Working on idea with copywriter
. Deliver art direction
. Working with production house, designers, 3rd parties
. Lead production and manage project

Credit:
. Creative Director: Nguyễn Thanh Nga
. Associate Creative Director: Nguyễn Hoàng Minh Thi
. Art direction: Lý Tuấn Khiêm
. Sr. Graphic Designer: Nguyễn Hoàng Sang
. Copywriter: Quỳnh Mai

Information:
. Agency: VBA-ADK
. Client: KFC

. Account Manager: Thảo Nguyễn
. Production House: Cheddar
. Director: Junnie Uyen Dong

Product Film 15s

The "Golden" in Golden Fried Chicken represents:
The salted egg craze that once took the food scene by storm
A top favorite among all flavors
The tempting golden hue of salted egg powder coating crispy chicken
The unwavering hype for its unbeatable taste!

In 2023, Golden Fried Chicken officially makes its comeback, and we’re about to...
MAKE GÀ HOÀNG KIM GREAT AGAIN

Mood & Tone

The primary color tone is the vibrant Yellow of the chicken and salted egg powder,
standing out against a light gray background.
Accents of bamboo and rattan props, along with some red elements, are added to enhance branding.

Art Direction

The chicken pieces

The chicken pieces will have a crispy, evenly golden crust.
The main parts used for filming are the drumsticks and wings, while the thigh fillet and breast will serve as secondary elements.
The salted egg powder coating should be applied just enough to keep the crispy texture visible without overcoating.