Me-O Việt Nam

Me-O A worry-free owner and a happy cat

This highlights how the brand and product can life off the burdens out of Z cat owners by giving them diversified, nutritious and customized options for their cat food. Once their cats are properly fed, simple connection is formed.

My Role:
. Working on idea with copywriter
. Deliver art direction
. Working with production house, designers, 3rd parties
. Lead production and manage project
. Take supervisor from CD & ACD

Credit:
. Creative Director: Nguyễn Thanh Nga
. Associate Creative Director: Phạm Ngọc Chương
. Sr. Art Director: Trúc Lê
. Art Direction: Lý Tuấn Khiêm
. Graphic Designer: Minh Thuỳ / Phụng Võ
. Copywriter: Trâm Nguyễn

Information:
. Agency: VBA-ADK
. Client: Me-O Viet Nam

. Account Manager: Thảo Nguyễn
. Production House: Click One
. Director: Khuong Vu
. Photographer: Viết Quý

6 Product Film 15s

“Am I good enough to become a cat owner?”
The life of Gen Z is already hassling and they are new to taking care of cats independently. They do not want to ruin the simple connection with their cats due to their lacking experiences.
Without proper cats, their cats may not look bright and fun to become the therapeutic measure for them, but cranky.

Me-O Product Line

Me-O Gold Product Line

Storyboard

Key Visual

For newbie cat owners, raising a cat is not easy, especially about their cat’s eating problems, making it a hassle experience for owners.

Me-O offers a holistic nutrition solution via a wide range of tasty food, helping cats healthier, more beautiful with thick smooth fur, bright eyes. Raising cat is now hassle-free and enjoyable. So both cats and owners are happier and better bonding together.

Drafting KV

Final Key Visual